cements Course ces 99 issions saments Question 25 2.5pts What must happen for target marketing to be worthwhile? The incremental benefit obtained from customers responding to the marketing mix must be greater than the incremental cost from targeting O The number of competitors serving the target market must be in the correct ratio to the size of the target market O The market must react similarly to all changes in the marketing mix O The customer equity of the market must be greater than that of other potential target markets O The market must be served with the same product. Valuate ry Resources Question 26 Which of the following about customer lifetime value is FALSE? Choose all that apply. CLV can be simply calculated 2.5 pts