1. Cemex has an enviable past, a struggling present and an uncertain future. The company boasts of a century-old history and has weathered many a storm in an unfriendly Mexican business environment. Every time a problem hit Cemex, it emerged stronger, altering its course and deftly building business. When global business environment was accepting globalization and leverage as a viable option for growth - Cemex opted for both. And with times gone worse following the US Financial Crisis (2008), it is facing the heat of acute cash crunch. With all options of generating cash from operations going dry, the company is contemplating on disposing assets at distressed value to meet the impending debts in the short-term. Needless to say, it is trying with all its might to restructure its debts to get some breathing space.
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3. 1. What are the key issues or problems of this case?
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5. 2. Prioritize the issues or problems.
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7. 3. Is it necessary to identify the cause of the problems?
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9. 4. Brainstorm the possible solutions.
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11. 5. Evaluate the best 3 options in terms of advantages and disadvantages.
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