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cenario 1 . 1 . Karen works as a salesperson for W sthof , a company that makes cutlery and kitchen knives. She is driven

cenario 1.1.
Karen works as a salesperson for Wsthof, a company that makes cutlery and kitchen knives. She is driven to make as many sales as possible to as many people as possible in order to increase her commission. Although she has many great customer relationships, she also has a reputation for overly aggressive sales tactics. Karen has been able to convince customers to purchase more expensive knives even after they say they are not interested. As a result of Karens high sales, she is a top sales associate at the company.
Recently, however, Karens sponsor has been informed of complaints that customers have levied against Karen accusing her of badgering them into buying products. The sponsor meets with Karen and tells her it is unacceptable to pressure consumers into purchasing items they do not want.
Refer to Scenario 1.1. Karens sponsor tells her that it is important for her to determine her customers needs and then find the product that best meets those needs, regardless of price. She recommends that Karen adopt the _______. In other words, Karen should move from a _______, where she is focused on using her aggressive direct selling talents to maximize profits, toward embracing the more customer-centric _______.

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