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Central Role of Marketing Purpose: This assignment is to identify the role of Marketing based on the Dawar article: When Marketing is Strategy. Question Dawar

Central Role of Marketing

Purpose: This assignment is to identify the role of Marketing based on the Dawar article: When Marketing is Strategy.

Question Dawar argues about the strategic role that Marketing plays in institutions, what was the main idea about the central role of Marketing as argued by Dawar, Do you agree?

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