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Cermco produces and sells specialty customer relationship management (CRM) solutions to small and medium-size businesses in the United States and Canada. The company is more

Cermco produces and sells specialty customer relationship management (CRM) solutions to small and medium-size businesses in the United States and Canada. The company is more than 20 years old and has a steady, loyal customer base.

A major reason for Cermcos success lies in the ability of its product to easily integrate with various accounting and ERP systems. As a result, even when clients upgrade their entire accounting systems to expensive ERP solutions, they continue to use Cermcos CRM because of its superior features.

Annual revenues for Cermcos three most recent years are about $11 million (20X3), $7 million (20X4), and $3 million (20X5), respectively. Overall interest expenses and operating margins have remained a relatively constant percentage of revenues.

Cermco attributes the decline in revenues to declines in market share as a result of natural client turnover and the entrance of many other small competing software companies into the market. Nevertheless, Cermcos CRM product continues to enjoy the highest industry ratings and a loyal customer base.

Cermcos balance sheets for the most recent three years follow:

CERMCO

Balance Sheet

December 31

20X5

20X4

20X3

Assets

Current assets

Cash and cash equivalents

$390

$1,386

$2,603

Short-term investments

Net receivables

720

664

1,225

Inventory

Other current assets

412

469

892

Total current assets

$1,522

$2,519

$4,720

Long-term investments

1,215

Property, plant, and equipment

76

258

454

Goodwill

545

1,757

2,194

Intangible assets

999

1,844

3,644

Accumulated amortization

Other assets

Deferred long-term asset charges

Total assets

$4,357

$6,378

$11,012

Liabilities

Current liabilities

Accounts payable

$469

$1,174

$1,436

Short/Current long-term debt

600

Other current liabilities

1,227

1,358

1,496

Total current liabilities

$1,696

$2,532

$3,532

Long-term debt

Other liabilities

Deferred long-term liability charges

Minority Interest

Negative goodwill

Total liabilities

1,696

2,532

3,532

Stockholders' equity

Misc. stock option warrants

Redeemable preferred stock

Preferred stock

3,014

3,211

2,333

Common stock

16

16

13

Retained earnings

25,513

23,814

19,165

Treasury stock

Capital surplus

25,168

25,564

25,862

Other stockholders equity

24

1,131

1,563

Total stockholders equity

$2,661

$3,846

$7,480

Produce a valuation estimate for Ceremco for December 31, 20X5. Use whatever valuation method you think best but justify your choice. Note that you can estimate the annual income from year-to-year changes in the balance sheet.

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