ch$15-008$: You are the fellow at an HCO like Sharp HealthCare, in a city like San Diego, and yc HCO is promoting its ACO. It wants to attract as many healthy and moderately ill patients as possibli balance those with chronic disease. The marketing VP tests you by asking, "What do we need to thi about with this campaign?" You say:

a$.$ "That's a really complicated question. I$\text{'}$m not sure I know the answer."

b$."$We will refer our own patients, but we need to reach healthy citizens who may not now have providers."

c$."$We need culturally competent messages for specific ethnic communities."

d$."$We should advertise at sites where people tend to be healthy. May health and fitness clubs, churches, and senior citizen activities."