Ch. 12 - EI 1. Define economic impact/economic impact studies (and know why EI studies are conducted) 2. Positive externalities 3. Displaced spending 4. Types of visitors 5. Methodology of conducting EI studies Fundraising 6. One of the main jobs of an AD? 7. Definitions - sponsorship vs. fundraising 8. Why do people give to sport org? 9. Two top sources of revenues for collegiate athletic programs 10. Endowment 11. Planned/deferred gifts 12. Rules of thirds 13. How to approach individuals for solicitation/donations to athletic dept. High School/Interscholastic Sport 1. Problems and controversies linked to high school sports (which play a key role in the financing of these programs) 2. Justification for funding of high school sport programs 3. Marketing and promotional examples/programs; examples of special fundraising projects 4. What is included in typical high school budget 5. Most popular type of contributing groups for high school sport programs Ch. 14 - Collegiate Athletics 14. Arms race 15. Primary source of revenue for DI athletic programs 16. NCAA - main expense? Revenue(s)? 17. Criteria for NCAA ( $ ) distribution to member schools 18. Financial difficulties associated with coll. Ath. (pg. 372)dept generated revenues vs. allocated resources 19. # of self-supporting athletic departments 20. Trends in fundraising 21. ASG's Ch. 15 - Professional Sport 22. Purpose and structure of leagues 23. Role of league commissioner 24. Rules of professional team ownership 25. Overview of Big 4 - key points 26. What is competitive balance? Why important? How to achieve it? 27. Broke Athletes Video

Ch. 12 -EI 1. Define economic impact/economic impact studies (and know why EI studies are conducted) 2. Positive externalities 3. Displaced spending 4. Types of visitors 5. Methodology of conducting EI studies Fundraising 6. One of the main jobs of an AD ? 7. Definitions - sponsorship vs. fundraising 8. Why do people give to sport org? 9. Two top sources of revenues for collegiate athletic programs 10. Endowment 11. Planned/deferred gifts 12. Rules of thirds 13. How to approach individuals for solicitation/donations to athletic dept. High School/Interscholastic Sport 1. Problems and controversies linked to high school sports (which play a key role in the financing of these programs) 2. Justification for funding of high school sport programs 3. Marketing and promotional examples/programs; examples of special fundraising projects 4. What is included in typical high school budget 5. Most popular type of contributing groups for high school sport programs Ch. 14-Collegiate Athletics 14. Arms race 15. Primary source of revenue for DI athletic programs 16. NCAA-main expense? Revenue(s)? 17. Criteria for NCAA S distribution to member schools 18. Financial difficulties associated with coll. Ath. (pg. 372) dept generated revenues vs. allocated resources 19. \# of self-supporting athletic departments 20. Trends in fundraising 21. ASG's Ch. 15 - Professional Sport 22. Purpose and structure of leagues 23. Role of league commissioner 24. Rules of professional team ownership 25. Overview of Big 4 - key points 26. What is competitive balance? Why important? How to achieve it? 27. Broke Athletes Video