Ch 5 adaptive learning assignment 5.4 Decision-Making and Opportunity Costs Erin owns a bookstore. Every year she keeps stock in the same books and does not celebrate or decorate for any holiday for fear she may exclude anyone or make someone feel uncomfortable. She does carry all the books; she just doesn't advertise them during the prospective times. She feels she is missing out on sales by not promoting certain books during the holidays. Like spooky books for Halloween or Santa theme books during Christmas. Studies have shown those books stores who celebrate holidays see a 20% increase in revenues during the holiday times. What are her qualitative opportunity costs to celebrate the holidays? Cost of decorations to be more festive and excluding certain holidays. Cost of decorations Seeing an increase in revenue. Excluding or making customers uncomfortable or being more festive and decorating during holidays Save for Later Submit Answer