CH

$8$

$$Marketing

$/$

Advertising

$$

$$Be familiar with top

$2$

$$Spanish language networks in the US

$$

$$Go over what Nielsen ratings do

$$

$$Know the concept of

$$

DMA

$$

$$Designated Market Area

$$

$$Go over history of Spanish language media

$$

$$Top TV DMAs

$$

$$Take a look at industry association aimed at developing Hispanic agencies

$$

$$First Hispanic agency