ch arketing Metrics 1 Due Monday by 3:59pm Points 1 Submitting an external tool Available after Nov 1 at 3pm Mgmt 105 Introduction to Marketing Fall 2020 Anthony Huang & Homework: Ch 5 Marketing Metrics 1 Save Score: 0 of 1 pt 1 of 1 (0 complete) B HW Score: 0%, 0 of 1 pt Metrics 5.1 Question Help Web Analytics Mini Case: Evaluating a Sponsored Search Campaign Sponsored search, or pay-per-click search advertisements, are a popular form of internet advertising These ads show up along other search results when a consumers searches for various terms on search engine websites. The marketer bids on how much they are willing to pay the search engine company each time a user clicks on the marketer's advertisement. The marketer makes unique bids for each search phrase they are interested in For example, a local auto dealer may be willing to pay $2.00 per click when the search term is used cars information" but is willing to pay $5.00 per click when someone searches "new car local deals" Sophisticated marketers are also able to track conversions particular behaviors the marketer is interested in making the consumer do on the website after the respondent clicks on the ad. In the case of a local auto dealer, a conversion might be defined as a consumer completing an online form to schedule a test drive Click the icon to see key metrics marketers need to keep in mind when evaluating sponsored search campaigns Click the icon to view the metrics for "Kale Delightz Imagine you are the owner of a new local business called "Kale Delightz" This store specializes in selling highly nutritious veggie-based snacks. Your premiere item is the kale shake. In the last 6 months, you have been running a sponsored search campaign for Kale Delightz For one of your subcampaigns, the goal was to get people to navigate to a special secret location on your website and download a special coupon redeemable in your physical store. Thus, "downloading the coupon" is defined as a successful conversion for this subcampaign Which keyword is most likely being underbid and/or is considered less relevant? Select the metric that matches from the list of metrics (and be sure to take into account whether the keyword has quotes) The is most likely being underbid and/or is considered less relevant with Average Position of (Round to two decimal places.) Enter your answer in the answer box and then click Check Answer 5 remaining Clear All Final Check * Previous Next Due Monday by 3:59pm Points 1 Submitting an external tool Available after Nov 1 at 3pm Mgmt 105 Introduction to Marketing Fall 2020 Anthony Huang & Homework: Ch 5 Marketing Metrics 1 Save Score: 0 of 1 pt 1 of 1 (0 complete) HW Score: 0%, 0 of 1 pt Metrics 5.1 3 Question Help - X Web Analytics Mini Case: Evaluating a Sponsored Search Campaign Sponsored search, or p terms on search engine More Info makes unique bids for willing to pay $5.00 per making the consumer de schedule a test drive s searches for various sement. The marketer cars information" but is Jeter is interested in ing an online form to Click the icon to se CTR Conv. Cost per Conv. Total Cost $0.00 $69 20 Conv. Rate 6.80% 1.16% E!! Click the icon to vie 2.85% Keyword local kale shake kale recipe "local kale shake" "Kale Delight" "healthiest shake" healthy shake snack tasty kale workout extreme health shake veggie Clicks Impressions 500 17534 173 10,000 161 3,000 86 2,000 75 4,111 10 1,500 10 250 5 137 Imagine you are the ow! last 6 months you have your website and downlo Which keyword is most has quotes) 5.37% 4.30% 1.82% 0.67% Avg. CPC $0.00 $0.40 $0.50 $0.50 $0.55 $0.65 $2.10 $0.25 Avg. Pos. 1.7 3.2 46 2.0 12 16 3.1 11 34 2 4 4 1 1 1 1 $34 60 $20.13 $10.75 $41.25 $6.50 4,65% 1 33% the kale shake In the bial secret location on hpaign $41.25 $6.50 $21.00 $1.25 it whether the keyword 10.00% 20 00% 3.65% $1.25 The Print Done Enter your answer in the Clear All Final Check 5 parts remaining Next Previous Mgmt 105 Introduction to Marketing Fall 2020 Homework: Ch 5 Marketing Metrics 1 Score: 0 of 1 pt 4 1 of 1 (0 complete) H Metrics 5.1 Web Analytics Mini Case: Evaluating a Sponsored Search Campaign Sponsored search, or pay-per-click search advertisements, are a popular form of internet advertising. These ads show up along other search results when a consum terms on search engine websites. The marketer bids on how much they are willing to pay the search engine company each time a user clicks on the marketer's ad make they are interested in. For example, a local auto dealer may be willing to pay $2.00 per click when the search term is "us willin e searches "new car local deals". Sophisticated marketers are also able to track conversions, particular behaviors them maki kale recipe er the respondent clicks on the ad. In the case of a local auto dealer, a conversion might be defined as a consumer com sche "Kale Delightz" extreme health shake veggie eters need to keep in mind when evaluating sponsored search campaigns. tasty kale workout Kale Delightz" local kale shake Imag usiness called "Kale Delightz." This store specializes in selling highly nutritious veggie-based snacks. Your premiere item last "healthiest shake" onsored search campaign for Kale Delightz. For one of your subcampaigns, the goal was to get people to navigate to a s your on redeemable in your physical store. Thus, "downloading the coupon" is defined as a successful conversion for this suba healthy shake snack Whic d and/or is considered less relevant? Select the metric that matches from the list of metrics (and be sure to take into accc has "local kale shake" The is most likely being underbid and/or is considered less relevant with Average Position of (Round to two decimal places.) Enter your answer in the answer box and then click Check Answer Clear All 5 pants remaining ch arketing Metrics 1 Due Monday by 3:59pm Points 1 Submitting an external tool Available after Nov 1 at 3pm Mgmt 105 Introduction to Marketing Fall 2020 Anthony Huang & Homework: Ch 5 Marketing Metrics 1 Save Score: 0 of 1 pt 1 of 1 (0 complete) B HW Score: 0%, 0 of 1 pt Metrics 5.1 Question Help Web Analytics Mini Case: Evaluating a Sponsored Search Campaign Sponsored search, or pay-per-click search advertisements, are a popular form of internet advertising These ads show up along other search results when a consumers searches for various terms on search engine websites. The marketer bids on how much they are willing to pay the search engine company each time a user clicks on the marketer's advertisement. The marketer makes unique bids for each search phrase they are interested in For example, a local auto dealer may be willing to pay $2.00 per click when the search term is used cars information" but is willing to pay $5.00 per click when someone searches "new car local deals" Sophisticated marketers are also able to track conversions particular behaviors the marketer is interested in making the consumer do on the website after the respondent clicks on the ad. In the case of a local auto dealer, a conversion might be defined as a consumer completing an online form to schedule a test drive Click the icon to see key metrics marketers need to keep in mind when evaluating sponsored search campaigns Click the icon to view the metrics for "Kale Delightz Imagine you are the owner of a new local business called "Kale Delightz" This store specializes in selling highly nutritious veggie-based snacks. Your premiere item is the kale shake. In the last 6 months, you have been running a sponsored search campaign for Kale Delightz For one of your subcampaigns, the goal was to get people to navigate to a special secret location on your website and download a special coupon redeemable in your physical store. Thus, "downloading the coupon" is defined as a successful conversion for this subcampaign Which keyword is most likely being underbid and/or is considered less relevant? Select the metric that matches from the list of metrics (and be sure to take into account whether the keyword has quotes) The is most likely being underbid and/or is considered less relevant with Average Position of (Round to two decimal places.) Enter your answer in the answer box and then click Check Answer 5 remaining Clear All Final Check * Previous Next Due Monday by 3:59pm Points 1 Submitting an external tool Available after Nov 1 at 3pm Mgmt 105 Introduction to Marketing Fall 2020 Anthony Huang & Homework: Ch 5 Marketing Metrics 1 Save Score: 0 of 1 pt 1 of 1 (0 complete) HW Score: 0%, 0 of 1 pt Metrics 5.1 3 Question Help - X Web Analytics Mini Case: Evaluating a Sponsored Search Campaign Sponsored search, or p terms on search engine More Info makes unique bids for willing to pay $5.00 per making the consumer de schedule a test drive s searches for various sement. The marketer cars information" but is Jeter is interested in ing an online form to Click the icon to se CTR Conv. Cost per Conv. Total Cost $0.00 $69 20 Conv. Rate 6.80% 1.16% E!! Click the icon to vie 2.85% Keyword local kale shake kale recipe "local kale shake" "Kale Delight" "healthiest shake" healthy shake snack tasty kale workout extreme health shake veggie Clicks Impressions 500 17534 173 10,000 161 3,000 86 2,000 75 4,111 10 1,500 10 250 5 137 Imagine you are the ow! last 6 months you have your website and downlo Which keyword is most has quotes) 5.37% 4.30% 1.82% 0.67% Avg. CPC $0.00 $0.40 $0.50 $0.50 $0.55 $0.65 $2.10 $0.25 Avg. Pos. 1.7 3.2 46 2.0 12 16 3.1 11 34 2 4 4 1 1 1 1 $34 60 $20.13 $10.75 $41.25 $6.50 4,65% 1 33% the kale shake In the bial secret location on hpaign $41.25 $6.50 $21.00 $1.25 it whether the keyword 10.00% 20 00% 3.65% $1.25 The Print Done Enter your answer in the Clear All Final Check 5 parts remaining Next Previous Mgmt 105 Introduction to Marketing Fall 2020 Homework: Ch 5 Marketing Metrics 1 Score: 0 of 1 pt 4 1 of 1 (0 complete) H Metrics 5.1 Web Analytics Mini Case: Evaluating a Sponsored Search Campaign Sponsored search, or pay-per-click search advertisements, are a popular form of internet advertising. These ads show up along other search results when a consum terms on search engine websites. The marketer bids on how much they are willing to pay the search engine company each time a user clicks on the marketer's ad make they are interested in. For example, a local auto dealer may be willing to pay $2.00 per click when the search term is "us willin e searches "new car local deals". Sophisticated marketers are also able to track conversions, particular behaviors them maki kale recipe er the respondent clicks on the ad. In the case of a local auto dealer, a conversion might be defined as a consumer com sche "Kale Delightz" extreme health shake veggie eters need to keep in mind when evaluating sponsored search campaigns. tasty kale workout Kale Delightz" local kale shake Imag usiness called "Kale Delightz." This store specializes in selling highly nutritious veggie-based snacks. Your premiere item last "healthiest shake" onsored search campaign for Kale Delightz. For one of your subcampaigns, the goal was to get people to navigate to a s your on redeemable in your physical store. Thus, "downloading the coupon" is defined as a successful conversion for this suba healthy shake snack Whic d and/or is considered less relevant? Select the metric that matches from the list of metrics (and be sure to take into accc has "local kale shake" The is most likely being underbid and/or is considered less relevant with Average Position of (Round to two decimal places.) Enter your answer in the answer box and then click Check Answer Clear All 5 pants remaining