CHALLENGE Identifying LONG-TERM... Look for YOURSELF Make the right DECISIONS & how to ACHIEVE them That way This way Create GENCHI GENBUTSU CONSENUS YES 999 CONTINUOUS IMPROVEMENT Good enough never is Always CHANGING. always INNOVATING KAIZEN* Permanent STATE of CHANGE & EVOLUTION Figure 11.1: Image HowLettery/Shutterstock, Inc. Striving for PERFECTION