Challenge in question 1: rise of social media platforms: One of the hugest puzzles facing marketers today is the growth of digital platforms like Facebook, Amazon, Google and Apple that are mediating more and more of our digital experience. They're giving marketers great new ways to reach and interact with consumers, but their inner workings are opaque. Marketers need new ways to learn how these platforms are forming their customers' activities and expectations.

Consider one of the challenges you identified in Question 1.

What are your legal obligations in regard to addressing the challenge (what can you and can't you do to overcome the challenge)?