Challenger Bank 'NeoBanca' has just been created as a spin-off of a traditional Bank. It does not have any Branch, and it offers the Customers a few basic services, for instance: Open online a bank account Provide the Customer with a personalized Debit Card Open Saving Accounts . Perform transactions in the local currency Perform Instant P2P transactions Despite having as a main stakeholders an important traditional bank, Challenger Bank NeoBanca aims to gain market share in the local market. Therefore, management has decided to invest in enhancing their traditional service offering. List four initiatives that the Bank can launch, considering the following points: + After the launch, the main business goal of the Bank is to achieve a growth in revenues The growth in the revenues should be followed by an increase in new customers and retain existing customers. Therefore, features aiming to increase customer loyalty and stickiness to the digital solutions should be recommended For each of the selected strategic initiatives, motivate the choice in light of the achievement of the abovementioned business goals