Challenges Faced by Wayfair

a) The inability to make educated judgments and actively seek development possibilities is attributable, in part, to a lack of clear and well-defined strategic direction at Wayfair.

b) Inconsistent and unresonant marketing activities have led to stagnating or declining market share and revenue growth at the company. Inefficient Operations, Customer Engagement, and Data-Driven Decision-Making Due to obsolete IT Infrastructure

c) Wayfair's IT infrastructure is obsolete.