Question
Challenges of customer value-based pricing includes which of the following? Competitor pricing is not considered. Customer willingness to pay is not considered. Data for pricing
Challenges of customer value-based pricing includes which of the following?
Competitor pricing is not considered.
Customer willingness to pay is not considered.
Data for pricing is not available easily.
Data for pricing is simple and straight forward.
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Marketing Channel Strategy
Authors: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson
8th International Edition
1292060468, 9781292060460
