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challenging business law questions hello there ,i need quality work.note io strictly report wrong answers Multichannel marketing in the retail environment involves the integration of

challenging business law questions

hello there ,i need quality work.note io strictly report wrong answers

Multichannel marketing in the retail environment involves the integration of marketing activities in retail stores, with catalogs and with online marketing. The online component of this is critical to the success of the overall effort and it is becoming more powerful, sophisticated and measurable. This case study chronicles the use of multichannel marketing by REI, a 66yearold purveyor of specialty outdoor gear and apparel. The case study shares the essential components of multichannel marketing used by REI and how the various components work together.

Discusses the appropriateness of using national image for international marketing purposes, based on an empirical survey carried out among 100 Danish export firms, from which the marketing strategies underlying the use of nationality in the promotion of Danish products abroad have been identified. Presents some general guidelines for the building of international brands and product images based on national image, and submits suggestions for further research. Finally, suggests that while a symbolic linkage between product and country of origin can be a useful positioning strategy in the beginning of a product's life cycle, brand building through more abstract and emotional imagery becomes increasingly important in the later stages of the product life cycle 18

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