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Chamber of Commerce periodically sponsors public service seminars and programs which are open to the public. Currently, promotional plans are under way for this year
Chamber of Commerce periodically sponsors public service seminars and programs which are open to the public. Currently, promotional plans are under way for this years program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are shown below:
Television
Radio
Newspaper
Audience per advertisement
Cost per advertisement
$
$
$
Maximum media usage limitation
Suppose that the production budget is limited to $ We are limited to run at most Ads in all three mediums combined. We need to determine how many commercial messages should be run on each medium so as to reach as many people in Rapid City as possible.
Optimal Solution:
Number of TV Ads
Number of Radio Ads
Number of Newspaper Ads
Total Audience Reached
Hint: Value should be between and
The Total Cost to buy all of these Ads will be $
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