Chanel, the French fashion company, revealed intentions in 2022 to build a $1 billion worldwide luxury hotel network with 10 hotels and four resorts by the end of 2035. One of the primary motivations for establishing a hotel chain was a global trend toward luxury lifestyle shopping. In terms of Chanel's situation analysis, the trend toward luxury lifestyle consumerism is an example of a(n):

Group of answer choices

strength because it is part of Armani's external environment

situational advantage because it gives Armani growth opportunities

weakness because Armani cannot control the growth of the trend

benefit because Armani's internal resources can be designed to make its external environment

opportunity because it is part of Armani's external environment