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Change & Innovation: Honest Tea After watching the below video, please write a one-page response answering the questions below. 1. Does Sett Goldman, the CEO

Change & Innovation: Honest Tea

After watching the below video, please write a one-page response answering the questions below.

1. Does Sett Goldman, the CEO and co-founder of Honest Tea, possess the characteristics that creative leaders have?

2. In which way does Sett Goldman use creative strategy to overcome traditional thinking?

3. How does Honest Tea differentiate itself from the other brands in the market?.

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