Channel Region Fresh Milk Grocery Frozen Detergents_Paper Delicassen

2 3 12669 9656 7561 214 2674 1338

2 3 7057 9810 9568 1762 3293 1776

2 3 6353 8808 7684 2405 3516 7844

1 3 13265 1196 4221 6404 507 1788

2 3 22615 5410 7198 3915 1777 5185

2 3 9413 8259 5126 666 1795 1451

2 3 12126 3199 6975 480 3140 545

2 3 7579 4956 9426 1669 3321 2566

1 3 5963 3648 6192 425 1716 750

2 3 6006 11093 18881 1159 7425 2098

2 3 3366 5403 12974 4400 5977 1744

2 3 13146 1124 4523 1420 549 497

2 3 31714 12319 11757 287 3881 2931

2 3 21217 6208 14982 3095 6707 602

2 3 24653 9465 12091 294 5058 2168

1 3 10253 1114 3821 397 964 412

2 3 1020 8816 12121 134 4508 1080

1 3 5876 6157 2933 839 370 4478

2 3 18601 6327 10099 2205 2767 3181

1 3 7780 2495 9464 669 2518 501

2 3 17546 4519 4602 1066 2259 2124

1 3 5567 871 2010 3383 375 569

1 3 31276 1917 4469 9408 2381 4334

2 3 26373 36423 22019 5154 4337 16523

a) Please develop customer segments based on the amount of fresh produce, milk, groceries and frozen products retailers buy. Explain what each cluster means. and Best visually depict these clusters.