Channels of distribution in Ethiopia

1. Retailers
   1. Number of retailers
   2. Typical size of retail outlets
   3. Customary markup for various classes of goods
   4. Methods of operation (cash/credit)
   5. Scale of operation (large/small)
   6. Role of chain stores, department stores, and specialty shops
2. Wholesale middlemen
   1. Number and size
   2. Customary markup for various classes of goods
   3. Method of operation (cash/credit)
3. Import/export agents
4. Warehousing
5. Penetration of urban and rural markets