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Channels of Distribution There are two primary governance forms in distribution channels. For each form, describe the various governance processes used by channel managers to
Channels of Distribution
- There are two primary governance forms in distribution channels.
- For each form, describe the various governance processes used by channel managers to ensure the firm remains in control of its partner.
- What are some implications of using these different governance processes?
- What "license" does each governance form need in order to perform effectively?
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