Chapter $11$: You are the physician$-$owner of a five$-$physician group practice; the other four doctors are employees of the practice. You have decided to become more aggressive about growing the organization by distinguishing the quality of the care that it provides from that of other physician practices. You have several questions to answer. How will you define the $$quality$$ that you want to promote? How will you measure the quality that the group offers in comparison with competing practices? Exactly what data will you use? Assuming that you see some value in improving the level of quality, at what points in the practice$$s operations will you address the issue? $($Hint: Think in terms of the practice value chain.$)$ Suggest some examples of changes you might want to make. How will you know when your practice$$s quality is distinctive enough to give you an advantage over your competitors? How will you promote that distinction to your patients and prospective? patients?