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Chapter 1 2 : Global Market Assessment 1 . Discuss how company chooses and weighs variables prior to investing overseas. 2 . Identify six major
Chapter : Global Market Assessment
Discuss how company chooses and weighs variables prior to investing overseas.
Identify six major tasks in global market opportunity assessment.
Assume you work for a company that has decided to look at Nairobi, Kenya as market for its products and Rio de Janeiro, Brazil as a possible location for setting up MFG Plant. What factors should you consider?
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Management Of Electronic And Digital Media
Authors: Alan B. Albarran
6th Edition
1305077563, 978-1305077560
