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Chapter 1 2 : Global Market Assessment 1 . Discuss how company chooses and weighs variables prior to investing overseas. 2 . Identify six major

Chapter 12: Global Market Assessment
1. Discuss how company chooses and weighs variables prior to investing overseas.
2. Identify six major tasks in global market opportunity assessment.
3. Assume you work for a company that has decided to look at Nairobi, Kenya as market for its products and Rio de Janeiro, Brazil as a possible location for setting up MFG. Plant. What factors should you consider?

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