Chapter $14$ Assignment: Exploring Social Media and e$-$Business

$12$ of $25$

Total points: $\frac{10}{25}$

Attempts left: $3$

As the social media manager for her restaurant employer, Nevaeh has been asked to evaluate the cost$-$effectiveness of the restaurant's social media presence. Which of the following is true regarding the cost of maintaining a social media plan?

Social media is free.

It is important to measure the success of a social media plan and make adjustments and changes if needed.

A company may use qualitative, but not quantitative, measurements to determine if it is getting a positive return on its investment in social media.

A company may use quantitative, but not qualitative, measurements to determine if it is getting a positive return on its investment in social media.