Chapter $14$ Assignment: Exploring Social Media and e$-$Business

$13of25$

Total points: $10/25$

In her last lecture class, Tiana, an undergraduate marketing major, learned the importance of qualitative social me measurement in evaluating the effectiveness of a company's social media plan. Which of the following is not true regarding qualitative social media measurement?

It is also known as quantitative social media measurement.

Resolution time is the amount of time taken to resolve customer service issues.

Sentiment analysis is a qualitative social media measurement that uses technology to detect the mood, attitudes, or emotions of people who experience a social media activity.

The issue resolution rate is the percentage of customer service inquiries resolved satisfactorily using social media.