Chapter 1 CULTURE IN COMMUNICATION Explain the difference between Ethnocentrism vs Stereotyping Ethnocentrism Stereotyping Definition - Definition- Ethnocentric Tendencies Positive? Positive Examples: Ethnocentric Tendencies Negative? Negative Examples: Positive Stereotypes Positive? Positive Examples: Negative Stereotypes Negative? Negative Examples: Define Tolerance - Give examples in the Solutions Section below: Solutions to reduce the human tendency towards Ethnocentrism-HOW to overcome any potentially negative interactions with internal or external customers: Solutions to reduce the human tendency towards Stereotyping-HOW to overcome any potentially negative interactions with internal or external customers