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Chapter 1 of the textbook introduces marketing, describes its history, and explains why marketing matters today. For this assignment, answer the following questions: 1. Present
Chapter 1 of the textbook introduces marketing, describes its history, and explains why marketing matters today.
For this assignment, answer the following questions:
1. Present definition of marketing that had in mind prior to the first class
2. Describe what, if any, changes will make to definition after the discussion in class about Marketing
1 3. Provide an example of what consider good marketing today based on the textbook definition
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