Chapter $1$

What is the primary purpose of strategy?

$-$What are the characteristics of a successful strategy?

Understand the basic framework for strategy analysis $($Figure $1\mathrm{.}2).$ Compare this framework with the SWOT analysis and know the drawbacks of the SWOT framework $($discussed in more detail in Strategy Capsule $1\mathrm{.}3).$

Know the intended, emergent, and realized strategies of a firm. What does a realized strategy consist of$?$

Understand the concept of strategic fit.

Understand the difference between corporate and business strategy

What is a mission statement, vision statement, and values statement?