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Chapter 10, Question 3 a Boniso operates Boniso's Mexican Restaurant in an urban city in the South. He has worked hard at setting up cost
Chapter 10, Question 3 a | ||||||||
Boniso operates Boniso's Mexican Restaurant in an urban city in the South. He has worked hard at setting up cost control systems, and he is generally happy with his overall results. However, he is not sure if all of his menu items are providing profitability for his restaurant. He decides to use food cost matrix and contribution margin matrix analyses to study each of his menu items. a. Complete his menu analysis worksheet. | ||||||||
Menu Analysis Worksheet | ||||||||
Menu Item | Number Sold | Selling Price | Total Sales | Item Cost | Total Cost | Item Contribution Margin | Total Contribution Margin | Food Cost % |
Fajita Plate | 147 | $12.95 | $4.92 | |||||
Enchilada Dinner | 200 | $9.95 | $3.48 | |||||
Menudo | 82 | $6.95 | $1.74 | |||||
Mexican Salad | 117 | $7.95 | $2.39 | |||||
Chalupa Dinner | 125 | $8.95 | $2.51 | |||||
Burrito Dinner | 168 | $9.95 | $3.25 | |||||
Taco Dinner | 225 | $5.95 | $1.55 | |||||
Total | ||||||||
Weighted Average |
Chapter 10, Question 3. b. | ||
Using the results of Boniso's menu analysis worksheet (in part a), fill in the appropriate average food cost, popularity, and contribution margin in the blanks below. Then, place the menu items in the appropriate squares in the matrices. | ||
Food Cost Matrix | ||
High Food Cost % (Above %) | ||
Low Food Cost % (Below %) | ||
Low Popularity (Below Sales) | High Popularity (Above Sales) | |
Contribution Margin Matrix | ||
High Contribution Margin (Above $ ) | ||
Low Contribution Margin (Below $ ) | ||
Low Popularity (Below Sales) | High Popularity (Above Sales) |
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