Chapter 10 The Cost of Capital 371 10-4) COST OF EQUITY WITH AND WITHOUT FLOTATION Jarett & Sons's common stock currently trades at $30.00 a share. It is expected to pay an annual dividend of $1.00 a share , and the constant growth rate is 4% a year. a. What is the company's cost of common equity if all of its equity comes from retained earnings? b. If the company issued new stock, it would incur a 10% flotation cost. what would be the cost of equity from new stock