Chapter 10.3-Pricing Gross margin 1. You are the owner of Enchantment Boutique, a retail store targeting millennial women. Two weeks ago, you purchased 200 skirts at $15.00 per skirt that had a suggested retail price of $35.00. Last week you added them to your new merchandise mix on the floor, and set a price of $30.00 per skirt. After selling 150 of them at that price, you set the skirts on clearance and sold the rest of them at $22.50 per skirt. a. What are the total gross margin dollars made on the total sales of these skirts? b. How many total gross margin dollars did you give up by selling the first 150 skirts at $30.00 as opposed to the Suggested Retail Price (MSRP/List Price)? c. What percentage would you advertise as the markdown on the skirts sold at $22.50