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Chapter 11 discusses the ' Measurement ' process in business research. It is important to understand that the ' scientific requirements ' of a research

Chapter 11 discusses the 'Measurement' process in business research. It is important to understand that the 'scientific requirements' of a research project's measurable be both reliable and valid. The 'operational requirements' need for it to be practical. What are some attributes of this Practicality condition and why is it important?

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