Chapter 11- Marketing 1- What are the five forces in the external marketing environment? 2- What is product positioning, and how does it differ from market segmentation? 3- Why is postpurchase evaluation by customers important to marketers even though the sale has been made? 4- Select a tech product (cell phone, laptop, tablet, etc.). Outline the four key areas of utility of that product. Explain how it addresses each of the four elements. 5. Consider the last major purchase you made and comment on your experience of using the decision steps featured in this chapter. Try to be objective and identify the stages. 6- A small business in a highly competitive market has priced its products too low. It is losing money. What would you suggest that it do to recover the situation? 7- Choose an existing product that could benefit from viral marketing. Once you have identified the product, describe how you would use viral marketing to increase demand for the product. 8- Identify a company with a product that interests you. the company could use customer relationship management (CRM) to strengthen relationships with Consider ways its target 9- Explain the elements that comprise the marketing environment. 10 Describe the elements of the marketing mix. What is their collective role? 11 Discuss the relationship between a marketing strategy and a marketing manager. 12 Identify demographic and psychographic variables. 13 Explain how marketers identify different market segments. 14 What are target markets? Explain the role that target markets play in market segmentation. 15 Describe psychological, personal, social, and cultural influences on consumer behavior. 16 Identify the ways small businesses can benefit from an understanding of the marketing mix