Chapter 11's case study entitled, "How ABB FIA Formula E championship built a fan base from scratch" discusses leveraging the marketing mix in strategy.

After reading this case study, conduct a 2-3 page reflection paper addressing the following discussion questions:

1. Which target markets is Formula E aiming at?

2. How is Formula E competing in the world of motorsport?

3. How does Formula E use digital media in its marketing mix?

Reflection papers should be in APA format, Times New Roman, double spaced, in 12PT FONT. A title page and the reference page are required but do not count towards the 2-3 page minimum.