Chapter 12 - 12-2 Parking at Cowboys Stadium What would efficient revenue management imply for the pricing of the Cowboys Stadium parking lot on typical game days? How about for the Super Bowl? How about for the many smaller events that fill less than half the lot? Chapter 13 & 14 - 14-3 Selling Salsa Your family business produces a secret recipe salsa and distributes it through both smaller specialty stores and chain supermarkets. The chains have been demanding sizable discounts, but you do not want to drop your prices to the specialty stores. When can you legally accommodate the chains without losing profits from the specialty stores