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Chapter 12: Question #4 on page 583 4. In recognition of the postpurchase role of promotion, what strategies would you suggest for the following? (a)
Chapter 12: Question #4 on page 583 4. In recognition of the postpurchase role of promotion, what strategies would you suggest for the following? (a) a busy hospital emergency room (b) an executive fitness program that provides health screening and fitness evaluation, and (c) an occupational medicine program that contracts its services to companies
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
