Chapter 13 28. The process of creating value for and building relationships with custorners in order to capture value back from therm 15 A) utility B) social cormmerce C) transactional D) marketing E) buying power 20. The advertising campaign for Fort Wayne Indiana is based on the slogan 'Room for Dreams'. This would be an example o marketing A) Process B) Promotion C) Place D) Product E) Price 30. When a gap exists between your existing state and your desired state. you have avan A) Value B) Need C) Want D) Benefit E) Demand 31, Yoplait Yogurt's*put a lid on it" breast cancer awareness advertising campaign is an example of marketing. A) demand C) cause-related 32. If you have the purchasing power to buy the product you want, you create_ A) Ut ly C) need D) demand E) wants 33. The exchance of value between parties is a/an. A) purchase B) transition C) transaction D) sale E) None of the above 34. All of the following are types of utility in marketing EXCEPT A) Value B) Time C) Place D) Forrm E) Possession 35. When a manufacturer combines fabric, buttons and zippers to create clothing, it createsutility A) Time B) Form C) Place D) Possession E) Value utility is the benefit marketing provides by making the companys products availabla where customers want to purchase them B) Place C) Value E) Forrm 37. Domino's Pizza used to guarantee that it would deliver your pizza fresh and hot within 30 minutes of your order or it would be free. Making sure you had your pizza when you wanted it instead of waiting for the delivery driver isutility A) form C) place alue E) time