Chapter 13 - Social Media Application: The use of social and mobile technologies provides marketers with new tools that can simultaneously serve to (1) deepen customers brand engagement and (2) provide marketers with real-time feedback about what tactics are resonating. Pick a company that is located in the state where you live. Analyze that organizations social media platforms use the following questions as a guide. What is the company doing to deepen brand engagement with customers using social media? Looking at the last month, what feedback have customers provided on the firms marketing efforts? Based on the social media feedback customers have provided, what marketing recommendations would you make to this company? Chapter 14 - First, please think of a brand to which you, as a consumer, are loyal. Why are you loyal to that brand? Does your brand loyalty extend to paying more if the price increases? Second, please think of a type of product for which you feel no loyalty to any one brand. How does not being loyal to any brand change your buying patterns for that type of product