Chapter 13 - Social Media Application: - (Worth 10 points) - - The use of social and mobile technologies provides marketers with new tools that can simultaneously serve to (1) deepen customers brand engagement and (2) provide marketers with real-time feedback about what tactics are resonating. Pick a Kohl's that is located in Minnesota where I live. Analyze that organizations social media platforms use the following questions as a guide.

• What is the company doing to deepen brand engagement with customers using social media?
• Looking at the last month, what feedback have customers provided on the firms marketing efforts?
• Based on the social media feedback customers have provided, what marketing recommendations would you make to this company?

Chapter 14 - (Worth 10 points) - - - - First, please think of Pepsi brand to which you, as a consumer, are loyal. Why are you loyal to that brand? Does your brand loyalty extend to paying more if the price increases? Second, please think of a coke product for which you feel no loyalty to any one brand. How does not being loyal to any brand change your buying patterns for that type of product?