CHAPTER 14 - DQ-VALS SURVEY - PSYCHOGRAPHIC SEGMENTATION Go to the website link below and take the VALS Survey. R 1. Which of the eight types represents your dominant approach to life based on your survey responses (you may have a primary and secondary type)? 2. Are you able to recognize yourself in the description - how well does it capture your motivations? 3. Look at the two links - Sample Demographics and Behaviors, and Sample Characteristics - how well do you feel that you are represented in the categories and descriptions provided? Do you think this is a useful marketing tool - explain? (Keep in mind that this is an American model.)