Axis Inc. has instituted new "flexible” guidelines around appropriate attire, including piercings and tattoos. Along with all her colleagues, Rebecca Que, an Assistant Manager at Axis, received a printed copy of the new standards - and they're still sitting in the envelope, unread. Included in this piece were a list of resources for her to contact if she had any questions or concerns - and a list of consequences for non-compliance.

Rebecca thinks that these new standards are only for those in Denver at the corporate office. She thinks that for people "out in the world” at the stores, style and personal branding are important to the Axis Inc. experience, and her Store Manager seems to agree. Over the weekend, she's going to get another piercing in her nose, and she is thinking of getting a bold new tattoo on her forearm.

Answer the following questions by applying the concepts learned in Chapter 14. Also, conduct literature reviews on the subject of discussion and use to support your case study answers:

• As the District Manager, list how you would manage Rebecca's performance with the new guidelines using the ACHIEVE model.