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(Chapter 14) Sometimes the prices set for a small number of items are important not so much for sales of those items, but for their
(Chapter 14) Sometimes the prices set for a small number of items are important not so much for sales of those items, but for their role in creating and/or reinforcing the price image ofthc seller. (a) From your experience describe an example of a store or retail chain that tries to maintain a highprice image. Suggest some products and their prices that would 1p reinforce this retailer s high-price image. suggestions. (b) From your experience, describe an example of a store or retail chain that tries to maintain a low-price image Suggest some products and their prices that would help reinforce this retailer 3 low- -price image
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