(Chapter 15) Max's Movie Store encounters revenue-allocation decisions with its bundled product sales. Here, two or more of the movie videos are sold as a single package. Managers at Max's are keenly interested in individual product-profitability figures. The stand-alone selling price for New Releases is $25 per unit. The stand-alone selling price for Older Releases is not given. The New Releases and Older Releases are also sold at a discount as a bundle for $40. Max's is using the Shapley method of allocating revenue based on the sales prices, taking into account how many units are sold of the individual products. For each 4 units sold of New Releases, Max sells 1 unit of Older Releases (4:1) For each package 'New & Older', Max's allocates $ 22.00 to 'New Releases'. What is the stand-alone selling price for Older Releases? (Chapter 15) Max's Movie Store encounters revenue-allocation decisions with its bundled product sales. Here, two or more of the movie videos are sold as a single package. Managers at Max's are keenly interested in individual product-profitability figures. The stand-alone selling price for New Releases is $25 per unit. The stand-alone selling price for Older Releases is not given. The New Releases and Older Releases are also sold at a discount as a bundle for $40. Max's is using the Shapley method of allocating revenue based on the sales prices, taking into account how many units are sold of the individual products. For each 4 units sold of New Releases, Max sells 1 unit of Older Releases (4:1) For each package 'New & Older', Max's allocates $ 22.00 to 'New Releases'. What is the stand-alone selling price for Older Releases