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Chapter 16 Advertising a. Explain arguments for advertisement. How can advertising be justified as a business strategy? b. Explain counter-arguments against advertisement? (Hint: Remember the

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Chapter 16 Advertising a. Explain arguments for advertisement. How can advertising be justified as a business strategy? b. Explain counter-arguments against advertisement? (Hint: Remember the discussion of supply-side economics and Austrian school economists' ideas in the Principles of Microeconomics textbook. For further information, you can google Fredrich Hayek and advertisement)

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