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Chapter 16 The traditional promotion mix for a firm consists of the A) strategic mix of price, product, place, and advertising. B) various types of
Chapter 16 The traditional promotion mix for a firm consists of the A) strategic mix of price, product, place, and advertising. B) various types of advertising media the firm selects to reach each spe
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Essentials of MIS
Authors: Kenneth C. Laudon, Jane P. Laudon
12th edition
134238249, 978-0134238241
