Chapter 17

1. What is a marketing channel system and value network?
2. What work do marketing channels perform?
3. How should channels be designed?
4. What decisions do companies face in managing their channels?
5. How should companies integrate channels?

Chapter 18

1. What major types of marketing intermediaries occupy this sector?
2. What major changes are occurring in the modern retail marketing environment with respect to competitive market structure and technology?
3. What marketing decisions do marketing intermediaries make?
4. What does the future hold for private label brands?
5. What are some of the important issues in wholesaling??
6. What are some important issues in logistics?

Chapter 19

1. What is the role of marketing communications?
2. What is the marketing communications mix?
3. How do marketing communications work?
4. What are the major steps in developing effective communications?
5. How should the communications mix be set and evaluated?
6. What is an integrated marketing communications program?

Chapter 20

1. What steps are required in developing an advertising program?
2. How should marketers choose advertising media and measure their effectiveness?
3. How should sales promotion decisions be made?
4. What are the guidelines for effective brand-building events and experiences?
5. How can companies exploit the potential of public relations?