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(Chapter 18) A nonpersonal, indirectly paid presentation of an organization, product, or service that can take the form of a news story, editorial, or product
(Chapter 18) A nonpersonal, indirectly paid presentation of an organization, product, or service that can take the form of a news story, editorial, or product announcement is referred to as direct mar
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Ethics Theory and Contemporary Issues
Authors: Barbara MacKinnon, Andrew Fiala
9th edition
1305958675, 978-1337525299, 1337525294, 978-1305958678
