Chapter 19 - Advertising Rates Two newspapers, the Justin Times and The Cowtown News, are soliciting your advertising dollars. You have two different target markets, but you are not sure which newspaper is the best buy for your retail store. Based on the information provided, answer the following questions. Please place your final answers in the chart. Do include your work showing how you calculated the answers. The Cowtown News 30,000 $7,500 52% 38% Justin Times Circulation 5,000 Full page ad cost $1,000 Percent that is Target Market 1 40% Percent that is Target Market 2 33% ANSWERS Cost per 1,000 Cost per 1,000 - Target Market 1 Cost per 1,000 Target Market 2 Which newspaper is best buy? Enter "Best Buy on your choice. Best for cost per 1,000 Best for Target Market 1 Best for Target Market 2 1. What is the Cost per thousand for the Justin Times? 2. What is the cost per thousand (Justin Times target market one) to advertise in the Justin Times? 3. What is the cost per thousand (Justin Times target market two) to advertise in the Justin Times