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(Chapter 19) Any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor is referred to as sales promotion.
(Chapter 19) Any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor is referred to as sales promotion. personal selling. advertising. dire
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OM6 operations supply chain management
Authors: David Alan Collier, James R. Evans
6th edition
1305664795, 978-1305888210, 1305888219, 978-1305664791
